#MeaSureMent

ETH Zurich researchers say they have generated certified "perfect randomness" for the first time by using a quantum Bell-test setup with two entangled superconducting chips connected by a 30-meter cooled link.…

This analysis details the efforts of Coca-Cola and a global coalition to redefine advertising metrics, moving beyond traditional KPIs to establish a more unified and transparent measurement standard for a fragmented digital ecosystem.

AI systems don’t simply rank brands anymore. They interpret them, compare them and frame them for buyers.

Curated by Smartbrief . This year's upfronts have shifted focus from content to measurement and proven outcomes, with marketers emphasizing the importance of flexibility in dealmaking amid economic volatility.…

Big media companies are pushing back on traditional TV ratings and spotlighting new measurement of 'outcomes' connecting ads to foot traffic and sales

Result described as a "huge relief" after previous measurements suggested a large discrepancy

Curated by Smartbrief . Marketing measurement should be a structured system across attribution, incrementality testing and marketing mix modeling that links activity to business outcomes and aligns teams around shared objectives, writes PMG's Matt Dailey.…

From Variety RSS Feed: Julie DeTraglia, Research Veteran From Netflix, Amazon, Disney, Joins Nielsen

Human judgment is out. Measurement is in. But tilting too far in one direction carries enormous costs, says author Jerry Z. Muller, in this opinion piece.…Read More

A recent survey of U.S. financial services companies found most were not satisfied with their performance measurement systems. In an article on Oct.…

I recently interviewed Scott Cross for an upcoming issue of MarketBridge's client email newsletter (Minds Over Markets). Scott is Director ...

In keeping with this week's "three ways" theme, here's a framework to track ROMI (return on marketing investment) that can pretty much solve...

Relationship marketing, unlike direct marketing, is about cultivating a customer (in the case of B2B, this could mean many different audienc...