#Marketing

A few months ago I got curious about something that does not get examined carefully enough: who...

Three voices (a CEO, a tech executive, and a philosopher) converged on the same uncomfortable truth about what humans are actually for in an AI era.

Hi! Where can I find marketing SOPs and strategies so I can train my AI agent on them? I’m looking for resources or just simple steps that I can feed into my agent. Thank you so much! submitted by /u/specialchar123 [link] [comments]

The 5 A's framework helps marketing leaders align with CFOs, prove ROI and protect growth investments.

Commercial marketing oriented toward sustainability is not compatible with degrowth, even when it promotes consuming less. That is the conclusion of a study by ICTA-UAB and the London School of Economics and Political Science.

After years across agencies and enterprise marketing teams, I’ve found that most underperformance isn’t a creative problem — it’s a misunderstanding of how real people make decisions, and fixing that gap changes how marketing actually drives growth.

47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.

Learn about Google IO, Hackers, DJI Hardware and more on this episode of Marketing Over Coffee with Christopher Penn and John Wall!

CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!!

I've built two SaaS products with $0 ad spend — one to 60K GitHub stars, one to 39 users in 4 weeks. Here are the 7 marketing tactics that actually moved the needle, with the real numbers.

Stop guessing if your B2B marketing analytics are working. Track these 5 core metrics to prove true ROI and scale revenue.

Peixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing.

Dear I am approached with this free fantastic offer of a 2p editorial article in a magazine, but then my suppliers will be approached to make paid advertising in the same edition. Looks non-compliant to our ethics standards.…

Hi folks, I work in an APAC manufacturing/industrial business that has a very niche target market - with only around 500-5000 other manufacturing companies in the country that would buy our different product lines.…

Empower your customers with the Akamai Guardicore Segmentation Partner Playbook. Master AI-powered risk containment, simplify sales, and win more opportunities.

I own the marketing department team and budget and plan to leave the company for a new role in a few months (they don’t know this yet). I realized today that I’m under spent in our budget.…

I want to share this because I think a lot of small founders are experiencing something similar. I have been trolling youtube comments and the sentiment is the same - The platform is genuinely broken in ways that aren't obvious until you're already…

I have been mostly running a freelance business since about 2023. Most of the time to get work I just have 1 meeting with a potential client, they look at my reviews, I give them my story, and then I get either a yes or a no.…

I'm currently a Marketing & Project Manager. I've been in this role for 2 years now and my responsibilities have shifted tremendously. I was initially hired to help with branding, website maintenance, social media, tradeshow execution and updating sales…