#Upfronts

Upfronts 2026: Scripted series are making a comeback on broadcast, defying naysayers, as each of the four major networks has increased its numbers.

Variety attended all of this week's New York upfronts presentations: NBCU, Fox, Amazon, Disney, WBD, Netflix, YouTube. Here's our recap.

Deadline takes stock of the ups and downs, winners and losers of 2026's compressed spree of upfront pitches to advertisers by major media and tech companies.

From Gulfnews RSS Feed: Netflix unveils major renewals, but XO, Kitty Season 4’s absence upsets fans: ‘We need our family back’

From Deadline RSS Feed: YouTube Upfront: Here’s What Happened At Lincoln Center With Trevor Noah, Zara Larsson, Alex Cooper, Kareem Rahma & Chappell Roan

Netflix and AEG Presents are teaming up to bring K-pop Demon Hunters fans a live experience with a world tour.

'The Pitt' star Noah Wyle reveals the time setting for Season 3 of the hit HBO Max medical drama.

From Deadline RSS Feed: Warner Bros. Discovery Upfront: Here’s What Happened At MSG With ‘Heated Rivalry’, ‘The Pitt’ & ‘Stuart Fails To Save The Universe’ Stars

Curated by Smartbrief . The second day of the TV upfronts saw TelevisaUnivision, Disney and Telemundo heavily focus on sports, with TelevisaUnivision and Telemundo announcing soccer deals and Disney highlighting its Super Bowl coverage.…

Curated by Smartbrief . NBCUniversal, Fox and Amazon highlighted new TV shows and films during the first day of TV upfronts, with NBCU focusing on its centennial celebration and Fox unveiling a "Baywatch" reboot.…

From Deadline RSS Feed: Disney Upfront: Here’s What Happened At North Javits With Josh D’Amaro, Olivia Rodrigo, Anne Hathaway, Paul Anthony Kelly & NFL Legends

From Deadline RSS Feed: Jimmy Kimmel Takes No Prisoners In Disney Upfront Monologue: “I’ve Been Through So Much Bullsh*t This Year … Made Me Appreciate This Bullsh*t”

Disney linked arms with the NFL at its upfront Tuesday, making a series of announcements and cozying up to the league's commissioner, Roger Goodell.

Recently minted Disney CEO Josh D'Amaro addressed advertisers at the company's upfront presentation Tuesday, emphasizing the passion and loyalty created by Disney in its customers.

Curated by Smartbrief . This year's upfronts have shifted focus from content to measurement and proven outcomes, with marketers emphasizing the importance of flexibility in dealmaking amid economic volatility.…

Amazon’s Global Head of TV Peter Friedlander revealed the news on stage at its Upfronts presentation.

Fox Corp. Chief Technology Officer Melody Hildebrandt and other execs highlighted innovation during the company's upfront presentation to ad buyers.

Despite changes in TV and streaming, this year's TV upfronts presentations in New York are shaping up as comforting repeats of last year's edition.