#MarketIngmixoptimization

I've been working on a lot of sales enablement kits lately. My biggest learning on sales enablement came about ten years ago, when I did a ...

The latent pipeline concept that I layed out last week is one that sounds good on its surface, but as a German colleague of mine would say,...

In keeping with this week's "three ways" theme, here's a framework to track ROMI (return on marketing investment) that can pretty much solve...

There are a lot of articles on the value of marketing in a recession. Most of these were written around three recessions: 1982; 1991; and 20...

When talking about allocating a marketing budget, one of the most important questions is the split between corporate and brand spending. In ...