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AI brings familiar challenges to marketing strategies

AAF SmartBrief·AI brings familiar challenges to marketing strategies·3 days ago

#newsletter #smartbrief #challenges #marketers #smith #brings

Curated by Smartbrief . AI presents new challenges to marketers, but most are variations of long-standing issues such as gaining consumer attention and managing brand consistency, writes J. Walker Smith of Kantar.…

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Marketers prepare for Publicis-LiveRamp deal's impact

AAF SmartBrief·Marketers prepare for Publicis-LiveRamp deal's impact·3 days ago

#t022unDO

#newsletter #marketers #liveramp #smartbrief #publicis #acquisition

Curated by Smartbrief . Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks.…

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2026 Social Media Marketing Industry Report : Social Media Examiner

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2026 Social Media Marketing Industry Report : Social Media Examiner

Social Media Examiner·Michael Stelzner·3 days ago

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#socialmediaexaminer #marketers #report #plan #photo #article

The 2026 Social Media Marketing Industry Report reveals want marketers plan to do with organic activities, video marketing, ads, AI adoption, and more.

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How Content Marketers Misuse GenAI

Practical Ecommerce·Armando Roggio·3 days ago

#itFMvQJe

#practicalecommerce #marketers #genai #humans #generative #photo

The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.

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AI is Not the Skill Email Marketers Need Most

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AI is Not the Skill Email Marketers Need Most

MarTech·Kath Pay·4 days ago

#odKADoW2

#martech #email #marketers #need #strategy #photo

An analytical exploration of why foundational marketing methodology and customer-centric strategy outweigh artificial intelligence as the most critical skills for modern email marketers.

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Using the AI SDK to build Sitecore Stream's AI-powered brand aware assistant

Vercel News·Alli Pope·4 days ago

#pvQ8bawH

#vercel #brand #sitecore #assistant #marketers #experience

Sitecore Stream from Sitecore, powered by the AI SDK, empowers marketers with real-time conversational AI.

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Top Site to Buy Old Gmail Accounts with Verified and Aged Profiles

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Top Site to Buy Old Gmail Accounts with Verified and Aged Profiles

DEV Community·cooper·17 days ago

#ujU5Q5ZY

#ai #webdev #productivity #programming #accounts #gmail

Buy Old G mail Accounts with a high inbox success rate. Perfect for marketers and freelancers to...

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TV upfronts highlight evolving media landscape

newsletter.smartbrief.com·newsletter.smartbrief.com·18 days ago

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#technology #categories #marketers #article #ama #englishlanguage

Curated by Smartbrief . This week's TV upfronts highlight how technology is blending media categories, erasing distinctions between once-separate categories like TV and social media.…

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Coca-Cola and partners pushing for new measurement standard

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Coca-Cola and partners pushing for new measurement standard

MarTech·Pamela Parker·19 days ago

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#tableofcontents #navbarnav #checkseo #toclist #marketers #measurement

This analysis details the efforts of Coca-Cola and a global coalition to redefine advertising metrics, moving beyond traditional KPIs to establish a more unified and transparent measurement standard for a fragmented digital ecosystem.

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