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Gen X feels overlooked by brand messaging, study shows
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Gen X feels overlooked by brand messaging, study shows

Curated by Smartbrief . Curion Insights' research highlights that 93% of Generation X, despite offering $5 trillion in spending power, feels neglected by current brand messaging, with most advertising perceived as targeted at younger demographics.…

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Marketers prepare for Publicis-LiveRamp deal's impact
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Marketers prepare for Publicis-LiveRamp deal's impact

Curated by Smartbrief . Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks.…

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AAF appoints Kierig as VP of government affairs
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AAF appoints Kierig as VP of government affairs

Curated by Smartbrief . The American Advertising Federation has named Anne Kierig as vice president of government affairs, succeeding Clark Rector, who is retiring after 37 years. Kierig joins from Amazon, where she was senior manager of public policy.…

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🔒 A Win for Encrypted Messaging | EFFector 38.10
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🔒 A Win for Encrypted Messaging | EFFector 38.10

Electronic Frontier Foundation·Christian Romero·3 days ago
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When it comes to keeping our texts, chats, and other digital messages safe from prying eyes, we have a powerful tool: end-to-end encryption. Used correctly, end-to-end encryption turns our conversations online into secret messages that can only be decoded…

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Mars looks blue and bruised in surreal new images from Psyche spacecraft — Space photo of the week
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Mars looks blue and bruised in surreal new images from Psyche spacecraft — Space photo of the week

Latest from Live Science ·Jamie Carter·3 days ago
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On its way to a metal asteroid, the Psyche probe was testing its cameras as it got a gravity assist from the Red Planet.

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'Very rough day': Blue Origin's New Glenn rocket explodes in gigantic fireball, days after being selected…
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'Very rough day': Blue Origin's New Glenn rocket explodes in gigantic fireball, days after being selected…

Latest from Live Science ·Ben Turner·3 days ago
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The rocket explosion, a contender for the largest in American history, is a significant setback for Jeff Bezos and NASA.

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Fingal's Cave: Scotland's 'cave of melody' where eerie echoes bounce off pillars of solidified lava
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Fingal's Cave: Scotland's 'cave of melody' where eerie echoes bounce off pillars of solidified lava

Latest from Live Science ·Sascha Pare·3 days ago
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Fingal's Cave is a hollow inside the Scottish island of Staffa that is characterized by massive, interlocking hexagonal columns of volcanic rock and astonishing acoustics.

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