#CustomerInsight

"Barrier Removal" is a tactic I've used to great effect many times in strategic situations where customers don't seem to be behaving the wa...

When trying to manage a population of customers in a high frequency-of-purchase business where unique customer data are obtainable, it can b...

I recently interviewed Scott Cross for an upcoming issue of MarketBridge's client email newsletter (Minds Over Markets). Scott is Director ...

Customer insight is important to marketers for many reasons. Understanding your customers helps you in formulating market strategy. It helps...