#Brand

The backlash to Ferrari's new EV, the Luce, has been good for one collector, stirring fan passion and driving up the value of classic Ferraris.

Four branding experts reveal where the iconic carmaker went wrong. It comes down to two words.

Brain Dead, the Los Angeles based label isn't afraid to get nerdy and for that reason, it's slowly worming its way into your closet.

Google is testing a Branded Searches control in AI Max campaigns with options to limit ads to unbranded queries only. The feature addresses long-standing concerns about cannibalization of dedicated brand traffic, offering cleaner separation between…

As enterprise procurement transitions to machine-mediated models, business-to-business marketing executives must systematically structuralize website assets to retain placement on automated shortlists.…

There is a moment on a trout river, when the light softens, the water goes still and everything you know about casting, currents, and choosing the right fly comes together in a single act of skill.…

Is AI search making your brand harder to find? Learn the visibility rules, traps, and checklist to earn citations, trust, and clicks before buyers choose.

SERP visibility matters more than just position. Discover how to enhance your brand's exposure and impressions on search results.

Brand mentions are any online references to your company across web, social, and AI results. Learn to track, measure, and turn mentions into revenue.

AI citation tracking tools monitor how brands appear in ChatGPT, Perplexity, and Gemini. See the top eight citation tracking tools on the market.

AI search analytics tools track how your brand appears in ChatGPT, Perplexity, and Google AI. Compare top platforms for monitoring visibility and citations.

Curated by Smartbrief . Curion Insights' research highlights that 93% of Generation X, despite offering $5 trillion in spending power, feels neglected by current brand messaging, with most advertising perceived as targeted at younger demographics.…

A little while ago I was asked to to build a “white-label” feature into an existing app. Their...

The Ferrari Luce has been greeted by instantaneous backlash, as design experts question many of the brand’s design choices. Is Jony Ive to blame?

Drag queen Pattie Gonia is asking fans for help fighting Patagonia, the popular outdoor apparel and gear company.

✓ Lex is pondering Swatch’s relevance ✓ Is adrenaline-fueled hype enough to remain a player in the watch game? ✓ Read his analysis here ✓

Albishorn's most modern offering comes from watching the dial go up in smoke—or rather, smoked polycarbonate.

"It felt like the right thing to do," says Dieux Co-Founder & Chief Brand Officer Charlotte Palermino. "Our community and the popularity of the product is what got us here, and if we win, our community should win, too."

Peixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing.