📰00System Selection Isn't About Features Anymorecustomerexperiencematrix.blogspot.com·David Raab·18 days ago#sITxI3UI#cdpindustry#customerdataplatform#marketingsystemselection#martech#requestforproposal#system+6 more🧰Tag tools✨Add tagI recently explored rebuilding the CDP Institute’s venerable RFP Generator with a vibe coding platform. The project was a success – Replit...15s0Read later0Read More
🖼️00What Comes After the Composable CDP?customerexperiencematrix.blogspot.com·David Raab·about 1 month ago#r3YnzDIO#composablecdp#customerdata#customerdataplatform#datawarehouse#federateddataacess#customer+6 more🧰Tag tools✨Add tagFor a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...15s0Read later0Read More
🖼️00Let's Debate CDP Functions, Not Definitionscustomerexperiencematrix.blogspot.com·David Raab·about 1 month ago#It3gWLf9#composablecdp#customerdatamanagement#customerdataplatform#marketingtechnology#martechrequirements#vendor+7 more🧰Tag tools✨Add tagWhat’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...15s0Read later0Read More
🖼️00State of Martech Report: Customer Data Platforms Are Evolving, Not Dyingcustomerexperiencematrix.blogspot.com·David Raab·about 1 month ago#mNSuxbor#cdp#composablecdp#customerdataplatform#martech#scottbrinker#customer+6 more🧰Tag tools✨Add tagScott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...15s0Read later0Read More
🖼️00Composable CDP is Deadcustomerexperiencematrix.blogspot.com·David Raab·about 1 month ago#5ToHPgmC#bestcdpsoftware#buildvsbuycdp#cdpselection#composablecdp#customerdataplatform#composable+6 more🧰Tag tools✨Add tagComposable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of c...15s0Read later0Read More
📰00CDP Round Table: Forget Composable, Are Cloud Databases a Threat to CDPs?customerexperiencematrix.blogspot.com·David Raab·about 1 month ago#A6H6Walw#cdp#clouddatabase#customerdataplatform#datawarehouse#marketingstack#composable+7 more🧰Tag tools✨Add tagOn July 16 and July 18 2024, the CDP Institute hosted a pair of online roundtable discussions for industry vendors. Here are summaries of ...15s0Read later0Read More
🖼️00Filling the Gaps for a Composable CDPcustomerexperiencematrix.blogspot.com·David Raab·about 1 month ago#KbvMkFbb#cdp#composablecdp#customerdataplatform#martech#gaps#categories+4 more🧰Tag tools✨Add tagBack in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must f...15s0Read later0Read More
🖼️00CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Waycustomerexperiencematrix.blogspot.com·David Raab·about 1 month ago#V061QTVL#cdp#composablecdp#customerdata#customerdatamanagement#customerdataplatform#customer+5 more🧰Tag tools✨Add tagHas anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...15s0Read later0Read More
🖼️00Does CDP Need a New Definition?customerexperiencematrix.blogspot.com·David Raab·about 1 month ago#ojhh1JTj#composablecdp#customerdatamanagement#customerdataplatform#packagedcdp#unifiedcustomerprofiles#profiles+5 more🧰Tag tools✨Add tagThe earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013 ....15s0Read later0Read More
