#Composablecdp

Generative AI and its agentic offspring may be foundational technologies, but they are still following the normal technology hype cycle: exc...

For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...

What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users ne...

Scott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...

Acquisitions of, or by, major CDP vendors have been vanishingly rare in recent years. So news that ActionIQ had been purchased by Unipho...

Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of c...

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must f...

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013 ....

From Customer Experience Matrix: Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions