#Cdp

Marketing has changed more in the last three years than it did in the previous decade. Businesses...

TL;DR: Map of every platform I tested for programmatic publishing in 2026: which give you a clean...

Generative AI and its agentic offspring may be foundational technologies, but they are still following the normal technology hype cycle: exc...

As someone who has spent his career tracking new technologies, I’ve long been fascinated by how those technologies spread over time. The st...

Scott Brinker’s State of Martech report has grown from a one-page logo jigsaw to a small industry, co-authored with MartechTribe’s Frans Ri...

Acquisitions of, or by, major CDP vendors have been vanishingly rare in recent years. So news that ActionIQ had been purchased by Unipho...

On July 16 and July 18 2024, the CDP Institute hosted a pair of online roundtable discussions for industry vendors. Here are summaries of ...

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must f...

The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping...

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech...