For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the latest technology is a “silver bullet” that solves all problems. This despite years of experience finding that (a) no technology solves all problems and (b) every new technology is eventually replaced by something else. The Customer Data Platform industry is as prone to these errors as everyone else. The current silver bullet is composability, which is touted as the ultimate solution to problems of CDP cost and complexity. Just hearing the claim should lead anyone to realize it’s not true: composability solves some problems in some situations (i.e., unnecessary data movement at firms with sophisticated technical resources) but it won’t help companies that lack the necessary data infrastructure or staff resources. I suspect that even the most ardent composable enthusiasts would agree with this more nuanced view if you pinned them to a wall.…