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Let's Debate CDP Functions, Not Definitions

customerexperiencematrix.blogspot.com·David Raab·about 1 month ago
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What’s the definition of a CDP? It's a bad question because it diverts attention from what really matters: What capabilities do CDP users need? Still, buyers keep asking and sellers keep answering, typically in ways that promote their own interests. Looking for an unbiased perspective on the topic, I recently asked ChatGPT what answers it was finding. It came back with a reasonable cluster of responses and particularly interesting details on who was using each one (see below for the full response)*: Unified customer database: 70–90% of analyst pages, trade articles and vendor docs  Marketing activation / audience building platform: 60–85% of vendor docs, blogs and many press releases   Real-time/streaming profile & interaction engine : 30–60% depending on whether the source is vendor marketing (more likely) or neutral analyst articles (less likely to require “real-time”).  Privacy, governance & identity management layer: 15–35%, increasingly present in analyst pieces and vendor…

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