#CustomerData

CMOs are moving deeper into the data layer — not by choice, but because marketing performance now depends on it.

From The Register: US bank reports itself after slinging customer data at 'unauthorized AI app'

A month after bringing systems back online, SaaS vendor tells customers attackers potentially walked off with operational data, contact details, and payroll numbers

The issue exposed by Medallia is not that customers stopped talking. It’s that traditional VoC systems stopped making customers feel heard.

For a bunch of smart people, the technology community can be awfully slow learners. One mistake they keep repeating is believing that the l...

TL;DR: This post fleshes out the STIB model of innovation diffusion, tests it by classifying recent customer management product an...

The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping...

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? No? That's odd; people ask me those question...

For some unknown reason, my last three presentations all started as headlines (two created by someone else) which I then then wrote a speech...