Composable CDP is Dead. Sure, it’s a clickbait headline. But how else to gain attention on a topic that’s over-saturated with hype? Of course, I would never say something untrue just to gain attention. So let me clarify exactly what’s deceased. It isn’t composability or CDP, or the vendors who have adopted the “composable CDP” label. What’s dead is “composable CDP” as a distinct category of software. You might stop here to argue that “composable CDP” was never a meaningful category, and I wouldn't necessarily disagree. But the term did have a broad meaning along the lines of “software components that provide functions needed in a CDP.” What made it useful was the contrast with packaged (a.k.a. standard, conventional, traditional, integrated, or just plain “real”) CDPs, which, according to the CDP Institute definition , provide a complete set of CDP functions – specifically, the functions to collect, organize, and share customer profiles.…