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Filling the Gaps for a Composable CDP

customerexperiencematrix.blogspot.com·David Raab·about 1 month ago
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Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen. Obviously this isn’t enough to draw statistically meaningful conclusions, especially when you bear in mind that the audience of CDP Institute members can’t be considered representative of the industry as a whole. But I summarized the answers anyway to see what rough patterns might emerge. They were much more intriguing than I expected. To set the context: the survey asks the status of 102 customer data management functions in the respondent’s current systems.…

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