Marketing has changed more in the last three years than it did in the previous decade. Businesses today are no longer struggling to generate customer data, they are struggling to manage it. Customer interactions are happening across email, WhatsApp, SMS, websites, mobile apps, ads, CRM systems, and social media platforms. Every tool collects data separately, every platform creates its own customer view, and most marketing teams are left trying to connect fragmented information manually. The result is something many companies face today: • Disconnected customer journeys • Slow campaign execution • Poor personalization • Low customer retention • Inefficient marketing spend • Lost revenue opportunities The modern marketing problem is no longer “How do we get more leads?” It has become: “How do we understand and engage customers intelligently across every touchpoint?” This is where AI-native marketing platforms like cXpify are becoming increasingly relevant. Why Now?…