The CDP Institute runs periodic roundtables where our members discuss industry issues.  We had one earlier this week on the topic of helping companies make use of an existing CDP.  We chose that topic because we frequently hear that many users don’t know what to do with a CDP after it’s built. The initial discussion followed the more or less expected path towards solutions such as developing change champions and publicizing success stories to encourage CDP use.  Participants stressed the need for organizational change to allow applications that the CDP makes possible.  This change includes cooperation between teams that had previously not worked together, new processes, and new metrics for cross-channel marketing programs.  We heard that traditional direct marketing organizations are especially likely to struggle precisely because they have such mature single-channel techniques in place.…