#Luce

The backlash to Ferrari's new EV, the Luce, has been good for one collector, stirring fan passion and driving up the value of classic Ferraris.

Four branding experts reveal where the iconic carmaker went wrong. It comes down to two words.

The first electric Ferrari is already this year’s most divisive car. We asked three Italian auto industry professionals to explain where the EV’s design makes sense, and where it doesn’t add up.

Suggestion the Luce EV should be stripped of prancing horse logo shows strength of feeling from Ferrari fans

Ferrari CEO Benedetto Vigna used a round table in Modena on Thursday to defend the €550,000 ($640,000) price tag for the Luce, the company’s first fully electric vehicle. The car was unveiled on Monday.…

Ferrari has revealed its first fully electric vehicle, the Luce. Jony Ive, the former Apple design chief, has helped in designing the vehicle. The vehicle ...

Jony Ive left Apple to start a design company, and one of his most high-profile jobs so far is designing an EV Ferrari inside and out. Needless to say, it'll be a controversial vehicle.

Ferrari has unveiled the full design of the Luce, its first-ever electric supercar, including a new look at the Jony Ive-designed interior.

The Ferrari Luce has been greeted by instantaneous backlash, as design experts question many of the brand’s design choices. Is Jony Ive to blame?

Designed by Jony Ive and a host of ex-Cupertino colleagues, the Luce shows us what might have been had Apple made good on its $10 billion bet.

Our first look at a complete version of Ferrari's upcoming luxury EV that was designed by LoveFrom.

From Reddit - r/mario: That famous umbrella thing… artwork by (luce-do-the-doodles)

Ferrari tempers EV goals to 20% of 2030 lineup amid stellar 38.8% margins, unveils Luce specs: 1,000 hp, 2.5s 0-62, 330-mile range. NASA-tuned acceleration preserves thrill. Jony Ive designs tactile interior for late-2026 reveal.