#Advertisers

OpenAI will launch conversion-optimized ad campaigns in ChatGPT in early June 2026. The rollout adds CPC bidding, pixel tracking and Conversions API to drive measurable actions like purchases and sign-ups from conversational moments.…

Google Ads has introduced a native lead management dashboard for tracking and qualifying form leads while feeding quality signals to Smart Bidding. The tool centralizes data, speeds sales handoffs, and aims to improve AI-driven campaign performance.…

Google is testing a Branded Searches control in AI Max campaigns with options to limit ads to unbranded queries only. The feature addresses long-standing concerns about cannibalization of dedicated brand traffic, offering cleaner separation between…

OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting on June 5, 2026.

Display advertisers can still serve ads exclusively on the Google Display Network while unlocking more streamlined campaign management.

Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.

Curated by Smartbrief . A summary in Wednesday's issue about day 2 of TV upfronts and Jimmy Donaldson's three core pillars outside of YouTube left out the third pillar.…

At YouTube’s annual advertiser event, the streaming giant announced a slew of new exclusive shows from Trevor Noah, Alex Cooper, and other stars.

From SEO Dojo: A Community for SEO Enthusiasts | Search Engine Journal: Google Quietly Changed How Search Terms Are Reported For Some AI Queries via @sejournal, @brookeosmundson

From Variety RSS Feed: Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over

Advertisers will be hearing about the slate of live events in the coming year — and how AI is being integrated. Plus, media consolidation reshapes the line-up.

From SEO Dojo: A Community for SEO Enthusiasts | Search Engine Journal: Google Ads Will Limit Access To Older Reporting Data via @sejournal, @martinibuster

From Variety RSS Feed: Advertisers’ Wish List for Upfront? Sports, Streaming, Spectacle (and Not Much Else)

ChatGPT became an ad platform this week. On May 7, 2026, OpenAI announced it is expanding its ad...

Google was last year fined 2.95 billion euros (£2.55 billion) by the European Commission for breaching EU competition rules

Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.

AGC Collective Actions Limited, represented by KP Law, has filed an application for proceedings with the UK’s Competition Appeal Tribunal.

Amazon's ad-sales boss, Alan Moss, believes his company will have a healthy upfront, even if some buyers and rivals sound a more cautious note

AGC Collective Actions Limited, represented by KP Law, has filed an application for proceedings with the UK’s Competition Appeal Tribunal.

From SEO Dojo: A Community for SEO Enthusiasts | Search Engine Journal: Google Says AI Creative Should Help Brands Differentiate, Not Blend In via @sejournal, @brookeosmundson