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Patagonia trademark lawsuit triggers backlash from drag queen Pattie Gonia
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Patagonia trademark lawsuit triggers backlash from drag queen Pattie Gonia

The Seattle Times The Seattle Times·Caroline Petrow-Cohen·3 days ago
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Drag queen Pattie Gonia is asking fans for help fighting Patagonia, the popular outdoor apparel and gear company , which has sued the outspoken environmental activist for trademark infringement. The Ventura, Calif.-based company filed a lawsuit in Los Angeles federal court in January after the environmentalist drag queen submitted an application for the exclusive right to use the brand Pattie Gonia for marketing, activism and clothing sales. Wyn Wiley, who performs as Pattie Gonia, has millions of followers on social media and has raised nearly $4 million for environmental nonprofits. Last year, the California drag queen raised $1 million by hiking 100 miles from Point Reyes to San Francisco. Patagonia sued Wiley for $1 in damages plus legal fees, saying it supports the performer’s causes but wants to protect the company’s branding. Pattie Gonia and their supporters are urging the brand to drop the suit.…

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