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The Ferrari Luce backlash is making the brand's classics more valuable

All Content from Business Insider·Insider Inc.·about 14 hours ago
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I'm a Ferrari collector. Here's why I love the Luce. Ferrari recently unveiled its first EV, the Luce. It was widely mocked online. Ferrari I love the Ferrari Luce . Not because I'm a Ferrari fan or want to buy one, but because it's made me richer. Since the Luce was unveiled earlier this week, a storm has raged across the internet. It's clear there's no brand in the world that's as much a religion, and no product that's worshipped as passionately, as a Ferrari. Even, and especially, by people who'll never be able to afford one. Why does that make me richer? Because classic Ferraris have become even more attractive and valuable. Classic Ferraris have always been my passion. Now they're becoming my retirement fund. A love for the classics The author stands next to one of Ferrari's most famous race cars.  Ulf Poschardt I've been driving Ferraris for 25 years. As a child from a modest background, I bought my first Ferrari with my first severance pay.…

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