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The Little Los Angeles Brand Quietly Worming Its Way Into Your Closet

WWD·Diana Tsui·3 days ago
#Zc4v1VEW
#wwd#brand#brain#dead#creative#likes
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What do the manga “Ghost in the Shell,” crying cartoon rats, Magic the Gathering, and Godzilla have in common? If you’re Kyle Ng, the creative mind behind Brain Dead , it’s merely a glimpse into the myriad of influences that inform his Los Angeles-based label. Established in 2015, with Australian artist Ed Davis (who has since departed in 2024), the brand has cultivated a cult following for its line of ready-to-wear and accessories. Consisting of regularly scheduled drops that sell out quickly, to say that their fans are rabid would be an understatement — you only need to look at their latest Coach collaboration, which went on sale on May 29th, as proof. Within minutes, the bags were gone, a testament to the idiosyncratic world Ng has built that somehow resonates with a diverse audience. While Ng might be the CEO and creative director, the label likes to describe itself as a creative studio that has a collective atmosphere with an emphasis on going against the grain and diving into a wide array of topics.…

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