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How This Indie Skin-Care Brand Is Able to Drop Prices in an Uncertain Market

Fashionista Full·Steph Saltzman·3 days ago
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In a world of inflation, shrinkflation, tariffs and rising ingredient and manufacturing costs, it's pretty surprising when a beauty brand (or any consumer brand, really) lowers its prices. And when said brand is an indie (i.e. not owned by a well-funded mega conglomerate who can absorb any profit losses), that's downright newsworthy. On Monday, skin-care darling Dieux permanently lowered the price of its bestselling Deliverance 3-in-1 Repair Serum from $69 for a 30mL bottle to $62. Simultaneously, it debuted a new jumbo 60mL size ($89), which, per the brand, was a "direct response to consumer demand." (The larger size, which is currently a dieuxskin.com exclusive and will roll out at Sephora next month, is $35 cheaper than buying two 30mL bottles, for those who don't want to sit around doing the math.) And finally, the brand also upgraded its previously plastic packaging to a bottle made from 100% recycled aluminum.…

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