#ThreesevenMarketIng

Stop guessing if your B2B marketing analytics are working. Track these 5 core metrics to prove true ROI and scale revenue.

Many companies jump straight into tactics. They want a content plan, SEO roadmap, email sequences, or ad campaigns. But underneath all of that is a more important question: What growth model will work best for your software company?…

LLMs like ChatGPT and Claude are already influencing buying decisions, we received a highly qualified lead direct from ChatGPT ourselves recently.…

Every customer follows a path before they buy from you. Sometimes it’s short, like realizing you’re cold, pulling out your phone, and buying a scarf. Other times it stretches over months, like selecting the right enterprise software.…

CTAs don’t get the attention they deserve. Everyone obsesses over headlines, hero copy, and product descriptions—but then slaps a “Get Started” button at the bottom and calls it a day. In most B2B marketing, the CTA is an afterthought. That’s a problem.…

AI assistants aren’t just knocking on the door, they’re starting to break through the wall like the Kool-Aid Man (Oh, Yeah!). ChatGPT, Perplexity, Gemini, and others are already pulling from websites to answer questions directly, skipping the familiar…

Marketing without a solid foundation is like pouring water into a leaky bucket. Even the best messaging fails if it reaches the wrong people. And even if it reaches the right people, they won’t act if the message doesn’t resonate.…

After 19 years, we’re making a change. Three Seven is now Three Seven – Strategy-Led Marketing & Design The work hasn’t changed. But the name finally reflects who we’ve become.…

We’re in a weird spot with content marketing right now. The rules changed, and most businesses are still playing by the old ones. For the past couple of years, we’ve watched this shift happen. AI overviews, platform algorithms, walled gardens.…

Summary: Most B2B websites don’t generate leads because they were built to inform, not to persuade. The five most common causes are wrong traffic, weak positioning, insufficient trust signals, conversion points that don’t match where buyers actually are…

Every marketer experimenting with AI right now is quietly sitting with the same question: which of these tools is actually worth the subscription?…