Every customer follows a path before they buy from you. Sometimes it’s short, like realizing you’re cold, pulling out your phone, and buying a scarf. Other times it stretches over months, like selecting the right enterprise software. The challenge for marketers is that most companies don’t truly understand this path, and as a result, they miss opportunities at every stage. That’s where customer journey mapping comes in. A journey map gives you a clear, visual representation of what your prospects are thinking, feeling, and doing along the way to becoming a customer (and beyond). Done right, it can transform how you market, sell, and support your audience. In this article, we’ll break down: What a customer journey really is The stages every customer passes through The benefits of creating journey maps How to build one step-by-step Practical examples of what they look like What Is a Buyer Journey?…