Marketing without a solid foundation is like pouring water into a leaky bucket. Even the best messaging fails if it reaches the wrong people. And even if it reaches the right people, they won’t act if the message doesn’t resonate. Over my 20 years of experience, the most common issue I see preventing B2B companies from growing is treating marketing as a collection of disconnected tactics. They run ads without clear positioning. They create content without understanding their audience. They chase channels because competitors are there, not because their buyers are. This results in wasted budgets, knee-jerk reactions about “what works and what doesn’t,” and ultimately, missed sales and marketing targets. We created the Marketing-Led Growth (MLG) System to fix this common challenge. What the MLG System is Marketing is an interconnected system. If you’re weak in any of the six foundations, your campaigns will underperform.…