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3.7 Designs is now Three Seven: Why We Evolved and What Comes Next

Blog – Three Seven·Ross Johnson·about 1 month ago
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After 19 years, we’re making a change. Three Seven is now Three Seven – Strategy-Led Marketing & Design The work hasn’t changed. But the name finally reflects who we’ve become. This is the story of where we started, what we learned along the way, and why this evolution was the natural next step. How Three Seven Started (and What We Saw Early On) I started Three Seven in 2005 with a friend while finishing college. Back then, I was doing IT consulting to earn extra money, and as “the computer guy,” I kept getting pulled into website projects. I’d always been drawn to visual design. I studied fine arts, considered animation, and loved that intersection where creativity meets technology. Web design felt like an emerging field where I could bring those interests together. But early on, something stood out. Most “web design” wasn’t really web design at all, it was print design pasted onto a screen. Agencies treated websites like digital brochures.…

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