We’re in a weird spot with content marketing right now. The rules changed, and most businesses are still playing by the old ones. For the past couple of years, we’ve watched this shift happen. AI overviews, platform algorithms, walled gardens. It all adds up to one thing: getting people to click through to your website is much harder than it used to be. Every platform wants to keep users engaged on their site, not send them to yours. You’re creating content expecting traffic, but the traffic doesn’t come. Maybe you get some visibility, but probably not enough to justify the effort. You end up spinning your wheels, wasting time and money on an approach that just doesn’t work anymore. There’s still value in that visibility though, even without the click. We’ve Gone Full Circle There’s something almost funny about where we’ve ended up.…