LLMs like ChatGPT and Claude are already influencing buying decisions, we received a highly qualified lead direct from ChatGPT ourselves recently. When B2B buyers ask for recommendations, these tools give highly specific and relevant suggestions, and if your company isn’t one of them, you’re invisible. The challenge with optimizing for AI recommendations is that it isn’t exactly SEO and it isn’t exactly PR, but it’s influenced by both. Until recently, we’ve had little more than anecdotal evidence on what works. TL;DR – What the Research Says About AI Citations Three major studies (Adi Srikanth, Ahrefs, Diggity Marketing) found that AI models like Google’s AI Overviews cite sources based on relevance, clarity, authority, and recognizability, not just domain size or backlinks.…