Many companies jump straight into tactics. They want a content plan, SEO roadmap, email sequences, or ad campaigns. But underneath all of that is a more important question: What growth model will work best for your software company? Your growth model is the underlying framework that drives your marketing approach, specifically in terms of how people find, evaluate, and adopt your solution. It influences how your team should approach all aspects of marketing, including messaging, channels, tactics, and even the purchasing process of your product. Choosing the right growth model can be the difference between successfully growing your user base and struggling to attract buyers. What Is a Growth Model? A growth model is the primary path your business uses to acquire, convert, and expand customers. Different models emphasize different channels, content types, and buyer expectations. The growth model you choose should match how your buyers want to experience your product or service.…