How Sitecore built a new brand assistant that empowers marketers with real-time conversational creativity. Sitecore —a leading digital experience platform—wanted to create a transformative AI tool that would help marketers connect more deeply with their brand assets, driving both consistency and creativity. Using the AI SDK, they lunched Sitecore Stream —a dynamic, AI-powered brand assistant that empowers marketers to interact with their brand content in visually interactive and conversational way. Link to heading Looking to Vercel for AI We began our search by evaluating various AI SDKs on the market, like LangChain, Semantic Kernel, and Prompt Flow. While these focused heavily on backend AI capabilities, they didn't emphasize the frontend experience—I like to use the term 'UI for AI.' In contrast, the AI SDK by Vercel offered a seamless integration of AI with front-end user experience. For us, this was crucial, as we wanted to prioritize both AI performance and how users interact with it.…