#Practicalecommerce

Anthropic's recent "Project Deal" experiment demonstrated that AI agents could buy and sell in a narrowly focused marketplace.

Google's new generative AI optimization guidelines emphasize traditional SEO tactics.

The revised General Product Safety Regulation applies to all merchants selling into the E.U., including those based in the U.S.

This week: quick commerce, SMS marketing, SEO, agentic storefronts, multichannel management, flexible payments, AI selling agents, and dynamic product ads.

Google's I/O 2026 announcements foretell a different shopping cart and a new path for merchants to earn sales.

Marketplaces provide the easiest entry, but direct international selling and local retail partnerships drive long-term growth.

A useful first step toward genAI visibility is understanding the answer-creation process.

Sellers entering India often underestimate how deeply the Unified Payments Interface and localized checkouts drive sales.

This week's rundown includes new services for social media, regulatory compliance, dropshipping, reputation management, fulfillment, quick commerce, and bot protection.

The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.

Eric Steckling runs two direct-to-consumer companies: Brio sells beard trimmers, and Ollie sells oral care goods.