What CMOs actually want from TV during the industry's big pitch week Tom Brady was at the Fox upfront in New York City, touting the network's sports lineup. Live sports are among the few remaining mass-reach vehicles on TV for CMOs. Frank Micelotta/FOX via Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here . What do CMOs want from TV? The TV upfronts , happening this week in New York City, are largely a series of pitches to agency buyers by entertainment giants hoping to secure big spending commitments. But it's the marketers working at brands who actually control the ad budgets. I spoke with top marketers about what they're focused on this year, as the industry descends on Manhattan's theaters and music halls for a parade of celebrity cameos, splashy trailers, and billion-dollar sales pitches.…