Marketers prepare for Publicis-LiveRamp deal's impact

2026-05-29

Marketers are proactively preparing for the $2.2 billion Publicis Groupe acquisition of LiveRamp by auditing identity dependencies, trialing alternative ID systems and developing flexible adtech stacks. Omnicom, for example, is transitioning from RampID to an in-house "RealID" system within a year. Marketers also are negotiating better terms with LiveRamp, using the company's need for stability during the acquisition process.

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