#Cmo

CMOs are moving deeper into the data layer — not by choice, but because marketing performance now depends on it.

Traditional journey maps document touchpoints. Momentum maps help CMOs predict friction, eliminate silos and accelerate customer value delivery.

AI is reshaping marketing from the inside out — shifting CMOs from content producers to strategy owners accountable for revenue, data and risk.

Super Bowl LVI is almost here, and with that comes one of my favorite pastimes: watching the commercials! And you know I’m not alone — 30% of viewers tune in to the big game primarily to see the commercials, upping the pressure on CMOs to “get it right.”…