Constantine von Hoffman
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🌐 martech.orgSource
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
🌐 martech.orgSource
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
🌐 martech.orgSource
As artificial intelligence web crawlers increasingly scrape publisher content and disrupt advertising data, the IAB Tech Lab is introducing updated standards to identify and govern automated bot traffic.
🌐 martech.orgSource
From MarTech: CMOs are buying AI that their organization isn’t ready for
🌐 martech.orgSource
From MarTech: Amplitude and Statsig deal raises questions for customers
🌐 martech.orgSource
From MarTech: Twilio launches conversation layer to unify AI and human interactions
🌐 martech.orgSource
From MarTech: AI shopping hits a trust ceiling even as AI adoption rises
🌐 martech.orgSource
From MarTech: Salesforce launches Agentforce Operations to automate back-office work
🌐 martech.orgSource
This analysis investigates how 'vibe coding'—the use of natural language to generate software—is enabling marketing teams to replace specialized SaaS subscriptions with custom-built, AI-generated internal tools.