New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence. By , Senior Editor, MarTech Published on May 8, 2026 • Last updated on May 8, 2026 • 2 minutes read Table of Contents Table of Contents AI use is now commonplace among consumers. Prophet’s new “2026 AI-Powered Consumer Report” found that generative AI adoption has climbed to 73%, up sharply from 45% in 2024, showing how quickly these tools have become part of daily life. At the same time, enthusiasm around AI has started to cool. Consumer excitement declined by 7%, suggesting that people increasingly see AI as a utility rather than a novelty. For marketers, that shift matters because AI alone no longer creates differentiation. Furthermore, the number of consumers who believe GenAI will become deeply woven into everyday life and handle most decisions has dropped by 30%. That suggests even less faith in the big promises about AI.…