MarTech » Ecommerce » Google adds AI shopping insights to Merchant Center Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results. By , Senior Editor, MarTech Published on May 29, 2026 • Last updated on May 29, 2026 • 2 minutes read Table of Contents Table of Contents Google is adding new AI performance insights to Merchant Center, giving retailers a clearer view of how their products appear across AI-powered shopping experiences. The new reports are built for advertisers who want to understand product visibility across Google’s AI shopping surfaces. As more shoppers use conversational search via Search, Gemini, and AI Overviews, product discovery depends on more than traditional rankings or product listings alone. The reports will show share of voice insights, shopping funnel performance, product term insights, and product attribute gaps.…