47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. By , Senior Editor, MarTech Published on May 29, 2026 • Last updated on May 29, 2026 • 2 minutes read Table of Contents Table of Contents Nearly half of B2B SaaS companies say they have already cut or reduced marketing roles because of AI, according to a new report from Wynter. The surprising part is that most of those cuts never showed up as layoffs. Companies quietly stopped backfilling open jobs and let attrition shrink teams over time. Source: Wynter’s report “How B2B Marketing Actually Uses AI” Sixty percent of B2B marketing leaders identified content and copywriting as the marketing functions most at risk from AI, according to the report, “How B2B Marketing Actually Uses AI.” It also found growing pressure on junior marketing roles as senior employees use AI tools to handle more execution work.…