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Salesforce launches Agentforce Operations to automate back-office work | MarTech

MarTech·Constantine von Hoffman·about 1 month ago
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Salesforce today launched Agentforce Operations, designed to automate back-office processes using AI agents across systems such as email, ERP, and collaboration tools. The release targets a familiar problem. Companies have modernized customer-facing experiences, but those gains often stall when they hit slow, manual processes behind the scenes. Agentforce Operations is supposed to remove that friction. It uses specialized agents to handle tasks such as data verification, approvals, and compliance checks, aiming to turn fragmented workflows into coordinated, automated processes. Salesforce says the impact can be significant. The company claims cycle times for processes like auditing and onboarding can drop by 50% to 70%, while manual tasks such as data entry can be reduced by up to 80%. A new way to automate workflow? The broader pitch is about moving beyond traditional workflow automation.…

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