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YouTube Upfront: Here’s What Happened At Lincoln Center With Trevor Noah, Zara Larsson, Alex Cooper, Kareem Rahma & Chappell Roan

Deadline·Peter White·19 days ago
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YouTube , which has been increasingly competing with the likes of Disney and Netflix at the Upfronts , went big with its opening: a performance by Zara Larsson, the Swedish pop star who is having a moment. Trevor Noah , former host of Comedy Central’s The Daily Show , was ostensibly the MC for the night. “Everything is on YouTube: sports, entertainment, interviews, podcasts, you name it. I would run into my own family members, like ‘Why do I know you, from YouTube?,” he joked. Noah also got a few laughs with a reference to classic YouTube video Charlie Bit My Finger. YouTube CEO Neal Mohan talked up its creator economy. Mohan said that for decades programming was built on focus groups but YouTube “didn’t wait for a focus group”. “We built the stage and empowered anyone with a story to find an audience,” he said.…

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