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Disney CEO Josh D’Amaro Tells Upfront Advertisers The Company Creates “Generations Of Belonging”

Deadline·Dade Hayes·20 days ago
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Recently minted Disney CEO Josh D’Amaro addressed advertisers at the company’s upfront presentation Tuesday, emphasizing the passion and loyalty created by Disney in its customers. “You cannot acquire a hundred years of trust,” D’Amaro said, nodding to the company’s century-plus of existence. “You can’t put generations of belonging on a balance sheet.” Disney, he continued, “is part of people’s lives in a way few brands have ever been. And in a world of infinite choice and constant distraction, that kind of presence is rare. And getting rarer.” D’Amaro was appointed CEO in February, capping a closely watched process of anointing Bob Iger’s successor. The handoff has been smooth, earning positive reviews on Wall Street. D’Amaro has weathered a few bumps in his initial weeks on the job, however, among them the Bachelor meltdown, new attacks on Jimmy Kimmel, layoffs and the demise of a deal with OpenAI that was made on Iger’s watch.…

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