Day 1 of TV upfronts highlights shift toward entertainment

2026-05-13

NBCUniversal, Fox and Amazon highlighted new TV shows and films during the first day of TV upfronts, with NBCU focusing on its centennial celebration and Fox unveiling a "Baywatch" reboot. However, says Wpromote's Deanna Cullen, "What [upfront presentations] rarely deliver is a clear answer to how any of it actually drives revenue."

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