Upfronts day 2: Focus on sports, MrBeast's debut

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Upfronts day 2: Focus on sports, MrBeast's debut

newsletter.smartbrief.com·newsletter.smartbrief.com·19 days ago

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Upfronts day 2: Focus on sports, MrBeast's debut

2026-05-13

The second day of the TV upfronts saw TelevisaUnivision, Disney and Telemundo heavily focus on sports, with TelevisaUnivision and Telemundo announcing soccer deals and Disney highlighting its Super Bowl coverage. MrBeast and Beast Industries hosted their first upfront presentation, highlighting the expansion of Jimmy Donaldson's business beyond YouTube, focusing on three core pillars: media and content, consumer goods and services.

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Upfronts day 2: Focus on sports, MrBeast's debut