Traditional journey maps document touchpoints. Momentum maps help CMOs predict friction, eliminate silos and accelerate customer value delivery. The Gist Context drives momentum: By integrating deep customer identity with context as to how they use your products and services, the CMO ensures tailored brand messaging and marketing campaigns move at market velocity. Value scorecard: To drive momentum at scale, leadership must shift its focus from "Status" (NPS or resolved tickets) to value velocity, measuring how quickly and effectively the organization is solving the customer's defined operational problems. Relationships close the market gaps: A short-term P&L focus misses the compounding lifetime value generated when you stop "renting" customers and start solving the market opportunities that allow them to scale. In an era where many organizations struggle to define exactly where "CX" resides, most CMOs instinctively conclude they have either a data problem or a creative problem.…