Hooking an audience with celebrities or talking animals is the easy part. It’s the billions of campaign visits that come next that keep modern CMOs up at night. \r\n Super Bowl LVI is almost here, and with that comes one of my favorite pastimes: watching the commercials! And you know I’m not alone — 30% of viewers tune in to the big game primarily to see the commercials, upping the pressure on CMOs to “get it right.” But winning the hearts and minds of the more than 100 million anticipated viewers goes far beyond creating a captivating 30- or 60-second spot. In fact, the production, supporting digital assets, celebrity endorsements, talking animals, etc. just scratch the surface when it comes to delivering an exceptional brand experience.  \r\n Let’s just presume the ads land — what happens next are the billions of views to the brands’ websites and social media channels.…