#AiinMarketIng

Buyers are asking AI about your category before they visit your site. If your positioning lives in your CMO's head, that's a problem.

Most marketing teams are using AI. Few have made it operational. The gap isn't the technology — it's the workflow.

AI is reshaping marketing from the inside out — shifting CMOs from content producers to strategy owners accountable for revenue, data and risk.

Executives are all-in on AI. Their marketing teams? Not so much. Here's what's really holding adoption back.

Agile marketers worry about AI governance. Non-Agile teams still question if it works. That gap explains everything about who's winning.