#TrendWatching

The Pulse ring skips biometric sensors entirely. Instead of measuring sleep or stress, it vibrates a few times an hour to prompt brief mindful pauses.

Oatly's Amsterdam bike-thru turns the American drive-thru into a piece of novelty for cyclists, no car (or behavior change) required.

When someone collapses, the outcome usually depends on instructions provided by an emergency dispatcher. ChatCPR outperformed human guidance on every measure.

By replacing school bells in 6,300 French primary schools with the calls of threatened species, WWF turns a daily ritual into a wildlife lesson.

Reserved by Spotify saves two tickets for superfans. No scalpers, no extra fees. But the partner behind it is the one fans love to hate.

A new Berlin supermarket pairs a rooftop greenhouse with a timber building built to be taken apart and reused, taking a holistic approach to sustainability in retail.

87% of wedding guests buy outfits they wear once. ThredUp's new pop-up and dress code decoder offer a cheaper, faster way to dress for the occasion.

Can plants calm stressed teenagers? A Dutch foundation staged indoor gardens in exam gyms to find out, and to reframe what plants are for.

Why Sojasun picked a fight with the manosphere, and what marketers can learn about choosing an enemy who picked you first.

Founded by Mrs. Fields' daughter, Fields Good reframes the functional cookie around taste, betting shoppers are tired of wellness that feels like work.

Pinterest's asked visitors to lock their phones in sparkly Yondr pouches and get crafty instead.

Tecate's Welcome Back, Paisano offers deported Mexicans 24 months of training and jobs within Heineken's retail network. In 2025, the United States deported over 160,000 Mexican migrants.…

Pawmometer uses real-time weather data to estimate ground temps and flag unsafe surfaces for dogs.

Vodka brand SVEDKA is selling a chrome-blue flip phone that does exactly two things: call and text.

Inspired by Italy's meal voucher system, La Roche-Posay and BETC launched Buoni Sole to turn sunscreen into a standard employer-funded benefit.

Google is making AI more useful for regular browsing by letting Chrome users save prompts as reusable Skills they can run on any web page.

Tackling mealtime screen time stand-offs without lecturing anyone, Norwegian telco Telia hires a pro gamer to eliminate teens from matches.

A startup backed by USD 10 million wants to make lung health a daily habit. Its first product, L Max, launches in spring 2026.