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Beer brand builds jobs and convenience stores with deported Mexican migrants
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Beer brand builds jobs and convenience stores with deported Mexican migrants

Daily – Innovations·Liesbeth den Toom·about 1 month ago
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Tecate's Welcome Back, Paisano offers deported Mexicans 24 months of training and jobs within Heineken's retail network. In 2025, the United States deported over 160,000 Mexican migrants. Many returned to a country where job prospects were thin and their support networks had dissolved. Tecate, the Heineken-owned beer brand, is now responding with " Welcome Back, Paisano ," a platform built around a simple premise: returnees aren't a crisis to manage but a workforce to invest in. In partnership with nonprofit FUNDES and convenience store chain Tiendas SIX (also part of Heineken), the program offers repatriated Mexicans 24 months of job training, mentorship and employment within the SIX retail network. The first phase commits to hiring over 100 people, with plans to expand as new Tiendas SIX locations open. This isn't a donation or a one-off hiring event. FUNDES brings four decades of workforce integration experience across Latin America; Tiendas SIX provides the actual jobs.…

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